Search Engine Positioning: Trends for 2005
Anticipating what the future may bring –even when this future is immediate- can always be a risky business. But if the subject being considered relates to the Internet, rather than trying to project or estimate, one is better off relying on the magic powers of a good crystal ball. In spite of these difficulties, businesses must work within predictable and potential boundaries that can generate good intuition for the future. This will allow firms to establish strategies that will prepare them for changes before they occur. But, just like Bill Gates, who at one time said that 640 KB of RAM would be all anybody would ever need, we humbly accept the possibility of making erroneous assumptions and predictions while delineating what Human Level Communications anticipates for the fast growing and highly competitive world of search engine marketing during 2005.